WORDS HOLD UNDENIABLE POWER IN THE DIGITAL SPACE. INSTEAD OF RELYING ON CLICHÉ ANTI-BULLYING IMAGERY, I DEVELOPED A STRIKING TYPOGRAPHIC CAMPAIGN THAT VISUALLY DEMONSTRATES HOW A SINGLE HATEFUL COMMENT CAN INSTANTLY ERASE A LIFETIME OF COMPLIMENTS. BY STRIPPING AWAY ALL VISUAL DISTRACTIONS, THE ART DIRECTION FORCES VIEWERS TO CONFRONT THE CRUSHING WEIGHT OF ONLINE SHAMING.